Mr Seefeld of Lapland

In this wintry season with snow already under our belts (well, it disappeared again rather quickly here in Denmark), I thought this Postcrossing postcard is a good fit. It is from a Finnish 14 year old who lives in Lapland, who sent me a card with the Finnish part of Lapland that shows that he lives just below the Arctic circle. It pretty Downhill skiing in Laplandmuch confirms the image that I had of the region: plenty of snow, deer and winter sports.

One thing you can do well in the region is downhill skiing. The card tells me about the famous Finnish downhill skier, Eero Mäntyranta (1937-2013) – “our local big sportsman”, who won seven medals in four Winter Olympics. He even got nicknamed Mr Seefeld, after the venue of the 1964 Winter Olympics where he was very successful. A good example of a “hero” in Hofstede’s onion!

Read more about my Postcrossing postcards.


About Marian van Bakel

I graduated in International Business Communication at Radboud University Nijmegen, the Netherlands. After my studies I was a Visiting Study Fellow at University of Oxford where I conducted a research on the adjustment of Dutch diplomats and their partners in London. In February 2012 I successfully defended my PhD thesis ‘In Touch with the Dutch’, in which I put expatriates in touch with a Dutch host to examine the effect of this contact on the success of the international assignment. During my PhD research I also worked as in house communication consultant at Radboud University Nijmegen Medical Centre in Nijmegen, the Netherlands. I am currently a postdoc at the Department of Leadership and Corporate Strategy at the University of Southern Denmark ( Since 2004 I have done extensive voluntary work in the intercultural field for the Young Society of Intercultural Education, Training and Research (Young SIETAR). One of my projects was to co-edit and co-author A Suitcase Full of Discoveries (2008), an intercultural storybook for children.
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