The Pensacola Beach sign in Florida

A perfect Postcrossing postcard for this week – it isPensacola beach sign very sunny here in Nijmegen – is the one I received of the Pensacola Beach sign in Florida. It is an iconic landmark from the 60s which points the way to the beach bridge to get to the barrier island that is Pensacola Beach. Initially
only meant as sign to “give Pensacola a big town feel”, it developed into a symbol people got really attached to. This became clear when they were discussing what to do with it because it was deteriorated and according to some people, “tacky”. As Laura wrote on the back of the postcard: “When there was talk of taking it down and replacing it with something very different, you would have thought someone was proposing changing our national flag!”


About Marian van Bakel

I graduated in International Business Communication at Radboud University Nijmegen, the Netherlands. After my studies I was a Visiting Study Fellow at University of Oxford where I conducted a research on the adjustment of Dutch diplomats and their partners in London. In February 2012 I successfully defended my PhD thesis ‘In Touch with the Dutch’, in which I put expatriates in touch with a Dutch host to examine the effect of this contact on the success of the international assignment. During my PhD research I also worked as in house communication consultant at Radboud University Nijmegen Medical Centre in Nijmegen, the Netherlands. I am currently a postdoc at the Department of Leadership and Corporate Strategy at the University of Southern Denmark ( Since 2004 I have done extensive voluntary work in the intercultural field for the Young Society of Intercultural Education, Training and Research (Young SIETAR). One of my projects was to co-edit and co-author A Suitcase Full of Discoveries (2008), an intercultural storybook for children.
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